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Quick Cabs Radio Taxi

Quick Cabs Radio Taxi

Policy

August 28, 2006 – Public transport in Delhi had not turned out to be quite reliable both in terms of safety and efficiency. Taxi transportation system in Delhi is characterized by a scarcity of reliable taxi services, well-behaved drivers and proper faring processes both for local residents and tourists.

August 29, 2006 – State Tourism Minister announced that the Delhi Tourism and Transportation Development Corporation would introduce a radio taxi permit system to promote tourist activities and improve transport facilities for national and international tourists. Addressing the concern of safety and hassled fares, radio cabs were introduced to the Delhi transportation sector.

Beginning

Brand new fleets of air- conditioned radio taxi services were launched subsequently giving people a viable option to avail service “anywhere and anytime” round the clock on the roads at the rate of Rs. 15/km. The charges were higher unlike those of local taxis and public transport the service delivered by radio cabs was highly reliable but underutilized as Radio Cabs catered to the major chunk of the commuters from rich class of Delhi commuting from/to airport, railway stations, shopping malls etc. Radio Cab business works round the clock and the customer can book the vehicle a day or two in advance. If customer books the cab just an hour before from the actual travel time, the fulfillment of his request is subject to availability.

Solution

August 08, 2008 – Mr. Gurvinder Singh Bajwa, an MBA from Australia and Managing Director of Quick Cabs radio taxi, identified the high potential market for the “radio cabs” and entered the arena on with 50% off on regular radio taxi fares of Rs 7.50/km and a fleet of air-conditioned economical taxi for general public capturing the market as a leader quite efficiently. This changed market dynamics as now general public could enjoy the comfort of radio taxi at economical fare, the demand for such cabs have been increasing at a high rate in the metros and other big cities as the corporate executives, software professionals, tourists and the moneyed strata of Delhi looks for economical, faster and effective transport system where they have to pay affordable and economical tariff. These economical Radio Cabs filled in a gap in Delhi’s transport system for a long awaited taxi service for common people.

GeoRadius was identified as technology partner after through testing of software and GPS hardware in comparison with existing other solution providers for its Taxi Dispatch System. Economy and efficiency with safety as the sole target assigned was us in existing highly competitive inefficient dispatching processes practiced in the market. We customized our complete software to overcome the ever-increasing day-to-day hurdles in public service.

Drivers were identified as key resources where optimization was required and troubleshooting their problems would be the first step towards efficiency. Various logics were designed to assign a job to the right and deserving driver / taxi and finally the one with longest waiting time was given the job in the area. Initially the fleet comprised of 225 Tata Indica cabs installed with GPS and electronic tamperproof fare meters, wherein we could monitor the daily run, fare collection and panic alerts from passengers in times of distress and disputes.

October 21, 2008 – It was noticed that drivers were ferrying relatives and friends in company owned vehicles for leisure purposes and effecting wear on company assets. We then introduced Passenger Sensor for the first time in Taxi / Transportation industry in India to identify unauthorized ridership where the fare meter was not running while vehicle was driven for long distances.

April 03, 2009 – It was identified that major community of drivers could not read or write effectively on the Mobile Data Terminal no matter it was in english or hindi language and it was practically impossible to educate them at this point of time, therefore a new architecture was laid on developing the next breakthrough in technology for addressing these drivers with tool to help them cross the barrier and earn a living by supporting their families with effective earning.

February 18, 2010 – After months of research and development with hours of trial and error, GeoRadius introduced world’s first Voice Dispatch System. The system was so powerfully based on latest technology that it gave a generation gap to the existing Radio Cab operators and Taxi Dispatch solution providers. Seeing the enthusiasm of drivers was the happiest moment in years of our development as for them finally all the prayers have been fulfilled. The fleet now rose to 800 cabs in just 4 months with happy drivers joining Quick Cabs after hearing the new breakthrough in technology that provided them ease and comfort of not sitting in the taxi facing Mobile Data Terminal and hoping to accept a desirable job. Now the drivers could enjoy the comfort outside the vehicle and listen to the voice prompt on their conventional mobile phones choosing their desirable jobs with ease and comfort. Drivers now get higher number of customers by being associated with the trusted Quick Cabs brand. Even though associated with the cab company he still has the opportunities of spending time with his family and friends during free hours.

Aftermath

April 05, 2011 – Change in the people’s mindset has been the greatest factor in the growth of radio cab market. News of efficient and effective job dispatch spread in the region and most of the other cab companies have shut down with fleet parked in their yards due to non availability of drivers to run their vehicles, Quick Cabs now aggregated a fleet strength of 1600 cabs running in Delhi NCR serving 1 million regular customers efficiently with an unmanned artificial intelligent fully automated Voice Dispatch System, wherein no human intervention is allowed on daily impartial business logic of handling job requests.

2 Comments

  1. Georadius team has really done a marvelous job in putting my thoughts into action. You guys are a great team to work with, all the best and keep up the good work.

  2. Jamil S/O Omar Farooq

    My father is a driver at quick cabs, the company helped my father give us a prosperous family life, he is more stable in life than he ever was. Thanks to Mr. Gurvinder Singhji.

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